Brand Style Guide, Campaign Monitor
branding, website design
Brand Style Guide, Campaign Monitor
As the design team grew and the brand matured, our team at Campaign Monitor felt the pressure to improve consistency and up-level the website. My role was to find a solution to these growing pains.
To improve consistency, I worked with the lead developer to create a design system that streamlined the current brand assets, common UI elements and code snippets.
It was important that the design system was flexible enough to grow and develop with the brand. My solution was to create a living style guide where designers and developers could access and edit the design system.